The Wheel Specialist
Run your own specialist alloy wheel refurbishment centre. Your own stunning workshop, with up to £150k proven annual income potential (per premises!)
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Profile
About Us
The Wheel Specialist is a premises-based management business model, the market-leading alloy wheel repair, refurbishment and customisation franchise. Successful franchisees who work hard, follow the model and effectively manage their employees can earn up to £150k per annum while building a business to sell for a lump sum in the future.
- Welcome private customers to your stunning showroom
- Professional workshop service, not a van-based ‘touch-up’
- Receive regular work from relationships with dealerships
What do you get when you partner with us?
Here is why you should consider running your business as part of The Wheel Specialist family:
- Proud, market-leading brand – be the best!
- Established in the UK in 1955, the business has been a franchise since 2007
- Family-owned/operated, committed to supporting and guiding franchisees
- Over 20% of franchisees are friends/family referred by existing franchisees
- Booming demand from private and trade customers with balanced cashflow
- Exceptional business model proven to deliver up to £150k p/a earning
“I built and sold my first centre, enjoyed a few years doing up a property and then came back to buy another territory to grow another one. It really is a great business model.” Colin Smith – Glasgow South
Who can succeed?
Successful franchisees come from a variety of backgrounds, the majority having absolutely no prior experience with wheel refurbishment. They all share several key skills:
- A strong work ethic and attention to detail
- The confidence to manage your team of technicians
- A real focus on customer service
- The desire to work ‘on’ the business, not ‘in’ it!
Starting from day one with a small team of technicians, P/T admin and marketing, your role as business owner is to meet and greet private and trade customers, ensure your team operate effectively and maintain our market-leading standards. As you grow your business you will increase your team to 6-8 people and elevate to a true director’s role. Once you have maximised your first territory we will discuss the different proven routes to further growing your empire.
“It’s hard work, but extremely rewarding – it’s definitely worth the effort. It’s not all standard cars and trade either, we often work on some of the most beautiful cars and regularly deal with the rich and famous too!” Andy Thompson – Manchester & Nottingham
The financials – could you do it?
Wheel refurbishment and customisation is a huge market and a business that thrives no matter the state of the economy. If car sales are declining, you get great demand from the public and in boom times you enjoy strong trade custom. The network quoted over £30M of business in 2019 with an average job value of circa £230. This is a strong and well-proven business model where you can either start in a new territory or buy an established business that is up for resale (register for notifications).
News
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A strategic approach to selling to the trade
A strategic approach to selling to the trade If you’re wanting to start a business, but have no idea about some aspects of running a business, such as sales and marketing, then franchising may be the best approach for you.
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The Wheel Specialist | 12th Annual Conference
Jack Murphy discusses The Wheel Specialist’s 12th Annual Conference.
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Content pro joins The Wheel Specialist to help franchisees shine online
Franchisees of The Wheel Specialist – already a hit on social media – will soon be seeing their businesses look and sound even better online. An in-house content creator appointed by the network’s Managing Director, Jack Murphy, will produce cutting-edge
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Lightning lead-handling means more profit for wheel refurbisher’s franchisees
Franchisees of The Wheel Specialist can guarantee a response to incoming business enquiries within 60 seconds – even if they’re up to their eyes with refurbishing wheels or spending time at home with their family. A leads-handling and follow-up service
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Little girl’s caravan holiday dream inspires company to back can-do charity
One little girl’s dream of going to the seaside and sleeping in a caravan has moved the CEO of a wheel refurbishment business so profoundly that she’s stepped in to help – and is making the organisation that grants similar
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Premium products revamp helps The Wheel Specialist’s franchisees increase margins
Franchisees of premium alloy refurbisher The Wheel Specialist are about to be cleaning up – literally and financially – with a highly profitable new range of exclusive aftercare products. The company has spent almost two years developing the products with
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Silverstone stardom for racer Ryan turns the spotlight on The Wheel Specialist
Silverstone superstar brings new attention to The Wheel Specialists Hundreds of thousands of motorists rely on wheels refurbished or enhanced by The Wheel Specialist – but one person who’s making better use of his wheels than most is racing driver
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A one and six zeroes for The Wheel Specialist’s heroes
The Wheel Specialist’s franchisees are celebrating a monumental milestone on the family firm’s road to success: their millionth alloy wheel refurbishment. The Wheel Specialist’s franchisees are celebrating a monumental milestone on the family firm’s road to success: their millionth alloy
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Tanya’s bringing The Wheel Specialist’s expertise to motorists in Aylesbury
Tanya Garwood prides herself on her meticulous research into companies – so when she decided to quit her 30-year career in the City of London and buy a franchise instead, she poured all her years of professional experience into choosing
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Animation’s drawing more customers to The Wheel Specialist’s franchisees
Franchisees of family-owned alloy refurbishment network The Wheel Specialist now have a powerful new tool in their branding arsenal: an animated advertising campaign that should bring a significant boost to their incomes and a big increase in brand awareness. Managing
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How Head Office saved the day for fledgeling franchisees
Caroline McVey seems to have spent most of her recent life giving birth: first to Eve, now two, next to the Ribble Valley branch of The Wheel Specialist, and then to baby Alfred, four months ago. Trying to breathe life
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It’s ‘Go, Jonny, Go, Go, Go!’ as Newcastle branch breaks all-time TWS sales record
Jonny Marshall and his team at the Newcastle branch of The Wheel Specialist have done more business in a month than any other franchise in the company’s history – and that’s during a pandemic. Their net sales of £75,000 in
Master franchise & development rights
- Opportunity type
- Master franchise / master licence
- Brand origin
- United Kingdom
- Territories available
- Territories available across the UK
Master Licensee opportunities available in Europe.
Add The Wheel Specialist to your Request List to ask about a specific territory.
Frequently asked questions
How much does a The Wheel Specialist franchise cost?
The Wheel Specialist lists a minimum investment of £60,000. Figures are supplied by the franchisor and are indicative — confirm current costs directly with The Wheel Specialist before committing.
Does The Wheel Specialist provide training?
The Wheel Specialist records training provided as: Yes. Ask the franchisor what the programme covers, how long it lasts and what ongoing support follows it.
Get Your Free Information!
To hear back from The Wheel Specialist with more information regarding their Franchise opportunity and speak to them directly with any questions you may have, please click the ‘Add to Request List’ button below.
Your details go directly to the franchisor.