Franchise Event Organisers

A guide to event organisers franchises

Event organiser franchises offer an exciting route into the live events and experiential marketing industry, giving franchisees access to established brands, proven systems, and ready-made networks in a sector that continues to grow. From large-scale trade shows and exhibitions to targeted marketing campaigns, the category spans a surprisingly broad range of business models. There are currently 2 opportunities listed in this category on FindMyFranchise, covering a range of investment levels to suit different budgets and ambitions. Whether you are looking for your first business venture or seeking to add a specialist events arm to an existing operation, there is something worth exploring here.

How much does an Event Organisers franchise cost?

Investment requirements in this category vary depending on the model and the level of support provided. Both current opportunities operate on an affiliate basis, meaning there is no fixed headline franchise fee published — investment details are discussed directly with the franchisor as part of the enquiry process. This makes it all the more important to speak with each brand to understand precisely what is included and what your initial outlay will cover.

• Affiliate model (investment discussed on application): The International Franchise Show and Venture Marketing Group both fall into this band. Costs and terms are agreed individually, which can offer flexibility for the right candidate.

Types of Event Organisers franchise

The two opportunities currently available represent distinct corners of the events industry, each with its own commercial focus and skill requirements.

• Exhibition and trade show franchises: These opportunities centre on organising or affiliating with large-scale exhibitions and industry events. The International Franchise Show is a prime example, connecting exhibitors, visitors, and industry professionals in a structured event environment.
• Experiential and event marketing franchises: Rather than running events themselves, these models focus on using events and activations as a marketing vehicle for brands and businesses. Venture Marketing Group represents this approach, leveraging live and promotional experiences to drive commercial results for clients.

Is an Event Organisers franchise right for you?

This category tends to suit people who are confident communicators with a talent for organisation, relationship-building, and juggling multiple moving parts under pressure. If you enjoy working with diverse clients, thrive in fast-paced environments, and have a commercial mindset, an event organiser franchise could be a highly rewarding path. Prior experience in events, marketing, or sales is beneficial, though many franchisors provide structured training to bring the right candidates up to speed.

When evaluating any opportunity in this space, pay close attention to the level of ongoing support offered, whether income is project-based or supported by retainer arrangements, and the strength of the brand’s existing reputation and client network. Clarity on territory rights — particularly for marketing-led models where geography can directly affect your client base — is also an important consideration before signing any agreement.

Frequently asked questions

How much does an Event Organisers franchise cost?
Both opportunities currently listed operate on an affiliate basis, meaning there is no single published investment figure. You will need to enquire directly with The International Franchise Show or Venture Marketing Group to receive full details of the investment required and what it covers.

Do I need experience in events to apply?
Relevant experience in events, marketing, or sales can certainly strengthen your application, but it is not always a firm prerequisite. Many franchisors in this space value transferable commercial skills and provide thorough training programmes to equip new franchisees with the knowledge they need to succeed.

Are these opportunities suitable for running from home?
Event-based and marketing franchise models can often be operated flexibly, with much of the day-to-day work conducted remotely. However, the nature of live events means some travel and on-site presence will typically be required, particularly during event periods.

Is income regular or project-based?
This varies by model. Marketing-focused franchises such as Venture Marketing Group may offer scope for ongoing client relationships, while exhibition-led models like The International Franchise Show may see income structured around specific event cycles. It is worth asking each franchisor how revenue is typically generated and when.

What questions should I ask before investing?
Key questions to raise include what territory or exclusivity you will receive, what training and ongoing support is provided, what the realistic ramp-up period looks like, and whether you can speak with existing affiliates or franchisees about their experience.