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Case Study

New Addition to Trulawn Family

12th October 2021 · Trulawn Artificial Grass Experts

New Addition to Trulawn Family

We would like to Welcome Craig Norford to Trulawn as our latest addition to the franchise expansion.

Pictured Below from left to right – James Thomlinson, Trulawn Franchise Sales Manager. Craig Norford, Trulawn Leeds South East Franchise Owner. Ian Parry, Trulawn Owner

Trulawn Leeds Launch

He will be launching Trulawn Leeds South East in early 2020, covering the North, East and South of Central Leeds and the surrounding area to the South East.

Craig comes from a property management and grounds keeping background. Having worked for hotels and golf courses in his early career, he was exposed to the benefits of artificial grass many years ago when it was a relatively new product.

After his local council took over the Golf Course he was running he was offered a position with them covering the management of various grounds around the city. He eventually grew to manage 3 teams of staff of around 50 people. During which time he developed experience with the varying facets of successful management and his confidence as a leader rose.

Craig first considered starting an artificial grass business in 2004 but there were no franchises offering this product at the time, and he didn’t feel he had the experience to go it alone.

Fifteen years later and the itch to run his own business had not gone away. Still having the confidence in the product that he had seen the potential in all those years before, he started looking online for Artificial Grass franchises.

Out of all the various offerings, he decided that Trulawn looked like the best fit and decided to contact us. Having arranged a meeting with the Franchise Sales Manager and one of the Company Directors, Craig felt sure he had found the package he was looking for.

Craig has a wealth of knowledge and experience and most of all a confidence in the product we sell. We look forward to helping him make his business a success!

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